Three Content modules carry the parts of a marketing page that search engines can read as data rather than as decoration. Each is a parent with one child per entry, and each emits its markup from the child, so the entry and its data are the same thing.
Team Member
One Team Member child per person: photo, name, role, bio and social links. The markup is a schema.org Person, with the name, job title, description and image marked up as such, and each social link marked as another profile of the same person. Give every avatar real alternative text, because it is the image a search engine associates with that person.
Testimonial
One Testimonial child per review: avatar, quote, rating, name, role and company. The markup is a schema.org Review, with the quote as the review body, the rating nested inside it against a best of five, and the author nested as a Person with their employer.
One thing it does not write is the thing being reviewed. A Review with no subject is incomplete for a search engine, so treat this markup as an honest description of the quote rather than a rich result you are entitled to. If a review snippet is the goal, the page needs the product marked up as well.
And only mark up quotes you actually received. A fabricated review with correct markup is a fabricated review a search engine can index.
Pricing Table
One Pricing Plan child per plan, with a featured highlight, a ribbon, a tick and cross feature list and a call to action button. Each plan is marked up as a schema.org Product, carrying the plan name and description.
The price itself is rendered but not marked up: no offer, no price, no currency. So the markup describes what the plan is, not what it costs, and it will not produce a price in a search result on its own. That is worth knowing before you spend an afternoon wondering why.
Add review markup to a Star Rating
- Add Star Rating and set Rating Scale to five or ten, then the rating itself, which moves in tenths.
- Open the Schema section on the Content tab and turn on Enable Schema Support. It is off by default, and nothing is emitted until it is on.
- Fill in Product Name and Author. A rating with no subject and no author is not a rating, which is why the fields appear as soon as you switch the section on.
- Fill in the number of ratings if the figure is an average of several. Leave it empty if it is one person’s score.
- Save, then run the published URL through a structured data testing tool. That is the only way to see what actually reached the page.
The rest of the structured data
- Breadcrumbs outputs a BreadcrumbList, so the trail can appear in a search result.
- Advanced Accordion in Pro has Enable FAQ Schema Support, which is on by default and writes each item’s question and answer into a JSON block for an FAQ output. That default matters: an accordion of feature descriptions is not an FAQ, so switch it off when the items are not questions.
One rule covers all of it: mark up what is on the page, for the thing the page is about. Structured data that describes something the visitor cannot see is the fastest way to lose the rich result you were after.