Motion draws the eye, which is exactly why it should be rationed. Squad Modules gives you three ways to animate headline text; the trick is using one, well.
Pick one effect per view
Reserve Typing Text, Glitch Text, or Gradient Text for a single hero headline. Two competing animations in one viewport cancel each other out.
Respect the reader
Keep animated text short, and never animate body copy — people are trying to read it. A moving headline plus calm supporting text reads as confident, not busy.
Match the brand
Gradient Text suits a colorful, energetic brand; a subtle Typing effect suits a product or editorial tone. Let the effect follow the voice, not the other way around.
