A pricing section has one job: make the choice obvious. These principles keep it clear without custom code.
Lead with the recommended plan
Highlight a single plan as the default choice. The Pricing Table module supports a featured plan with a ribbon, so the eye lands where you want it.
Compare features honestly
Use the Comparison List module to show what each tier includes and excludes with clear status icons. A short, honest list beats a wall of checkmarks.
Reduce friction at the CTA
- One primary button per plan, in the brand color.
- Restate the guarantee near the button.
- Keep the money question and the action in the same view.
Small, consistent decisions like these do more for conversion than any single flashy element.
